The Bell that Rang in Easter

Privacy Policy

This Privacy Policy applies to The Bell that Rang in Easter (the “App”). The App is provided by Lindt & Sprüngli (Canada) Inc. (“Lindt”, “we”, “us” or “our”).

The purpose of this Privacy Policy is to describe the type of information we collect when you use the App, what we use it for, the circumstances in which we share it and the rights that you have in relation to information collected through the App.

Information Collected and Used

We do not ask you to provide any personal information in order to use the App. However, we do collect certain information automatically when you use the App. This information may include your device ID (and type), location ID or advertising ID, the app store from which you downloaded the App, how often you use the App, how long you engage with the App per session and whether you experienced issues while using the App (such as a crash). We use this information on an aggregated basis in order to track user engagement, understand user preferences and improve the App.

Information Sharing

Lindt uses service providers to provide certain services on our behalf, such as data hosting and processing, information technology support, analytics and similar services. These service providers will have access to the information collected through the App as necessary to provide these services to Lindt. Some of these service providers may be located outside of Canada, including in the United States. While information is processed by service providers located outside of Canada, it will be subject to applicable foreign laws, which may permit government and national security authorities to have access to the information in certain circumstances.

Lindt may disclose information in order to prevent, take action or defend against or investigate: (i) possible illegal or unlawful activities, fraud or suspected fraud; (ii) violations of the terms of use for the App; and (iv) any legal claims involving Lindt. Lindt may also disclose information where permitted or required by law.


Lindt uses physical, technical and organisational security measures to protect the information it collects against unauthorized access, use, disclosure or modification. These security measures are appropriate having regard to the sensitivity of the information. Our employees, representatives and agents will have access to this information as necessary to perform their job responsibilities.

Right to information, correction, deletion of data

You may request access to, or correction of, the information that Lindt holds about you or your child or ward by writing to Lindt’s Privacy Officer at:

Lindt & Sprungli (Canada) Inc.
181 University Avenue, Suite 900
Toronto, ON, Canada M5H 3M7

You may also direct any questions, inquiries or complaints by writing to the above address or calling 1-866-374-1914 and asking to speak with Lindt’s Privacy Officer.

Changes to this Privacy Policy

Lindt may revise this Privacy Policy at any time. We may make reasonable attempts to notify you of material changes, but we encourage you to check this Privacy Policy often to obtain the current version. By using or downloading the App following any changes to the Privacy Policy, you agree to the revised version.